Blogs and wikis are similar in that they allow you to receive information. Both are user friendly and allow a reader to discuss any subject for millions to see. Despite their similarities they are differences, blogs offer a personal view. In the article, Walmart Tastemakers Write Unfiltered Blog, Walmart employers offer their opinion on merchandise sold at their stores. A quote from the article says, "The result is an intensely personal window into the lives, preferences and quirks of the powerful tastemakers."
Wikis can be edited by anyone thus leading to misinformation, incomplete information and information that should not be known by the general public. The article, Has Wikipedia Created a Rorschach Cheat sheet,"Psychologists have registered with Wikipedia to argue that the site is jeopardizing one of the oldest continuously used psychological assessment tests."
Convergence is important to todays world especially for the consumer. For example I have a twitter account to express my thoughts however alot companies advertise their products and sales on twitter allowing me to get bargains on things I would probably not get. Another example is that of cable, internet and phone being sold by one company. I remember when I first came to this country Verizon was a phone company now they offer Fios and they also have cellular phone service.
In terms of collaboration the Walmart article is a good example of that. The employees took to the blog to voice their opinion on products Walmart sells. This is good for both the consumer and Walmart. Consumers have a first hand account of products they are interested in and Walmart uses the information to decide what sells in their stores
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